A quick rundown
The Zero Suicide Alliance (ZSA) secured funding from the Department of Health and Social Care to create a world-leading digital hub for suicide prevention aimed at NHS professionals and leaders across all sectors involved in or influenced by suicide prevention.
Our solution
This was a sensitive and important project, so getting the tone and user experience just right was key. We worked closely with the ZSA team on a national scoping exercise, focusing on design, user journeys, and search functionality.
We brought together a wide range of voices—people with lived experience of suicide, and representatives from Ambulance, Fire and Rescue, Police, NHS, Education, Suicide Prevention leads, and third sector organisations. Through persona-based user stories, we explored why people would visit the site and what they’d need from it.
Designing with Purpose
From these sessions, clear themes emerged that shaped the site’s structure, look and feel and search. We sourced all photography based on stakeholder feedback, aiming for imagery that felt both positive and realistic.
We also reviewed all available resources and made clear recommendations on how to present them. The result was an intuitive advanced search function that lets users filter by audience, resource type, and delivery method—making it easy to find exactly what they need, fast.
Since launch, the site has continued to evolve in response to different priorities and user needs, ensuring it remains relevant, useful, and aligned with its core purpose.
Gallery
What did they say?
We approached Frank with a very ambitious concept. What stood out from the tender process was that Alex, Jamie and Mike interpreted the brief for our public website perfectly, and fuelled our enthusiasm with real solutions.
Our first meeting further showed us that we were in good hands, it was clear that Frank had extensive experience of working within the public sector and they understood the needs that we would have, even before we had fully articulated them ourselves.
They have been a pleasure to work with, accompanying and guiding us smoothly through the phases of our build. I can honestly say that Frank have gone above and beyond our expectations and have had a massive impact on our ability to reach the public and to spread our message to prevent suicide across the nation.
The Content Management System that Frank used with us is really powerful and dynamic, but also easy to use. The tools allow us to manage the content real time, with a small team, and as a result we can be responsive in a matter of minutes not days.
We are extremely happy with the website and micro-site developed by Frank, and we have been impressed by how knowledgeable and insightful they have been in supporting us to make informed decisions. Although our initial ambitions were very high, and the deadlines were tight we delivered on time and with first class products every time.
We at the ZSA would like to give special thanks to Siobhan, who really made the experience feel bespoke and grounded everything in our core mission and values.
We actively recommend Frank within our networks and would happily take any queries by anyone on the fence, by sharing our experience.