Cancer Alliances bring together clinical and managerial leaders from different hospital trusts and other health and social care organisations, to transform the diagnosis, treatment, and care for cancer patients in their region. The purpose of these partnerships is to enable care to be more effectively planned across local cancer pathways.
Frank have been fortunate to work with six (over a quarter) of England’s Cancer Alliances over a five-year period. These organisations, whilst having common aims, have different requirements borne out of organisational structures and demographics, which means there is no ‘one size fits all’ solution.
One thing all these projects have in common is the predevelopment scoping that Frank has undertaken. As well as working with clinical leads and communications teams within these organisations, we spent a lot of time talking to experts by experience, people who have had or are having treatment for cancer.
The process of engaging with these users was enlightening and their feedback has been pivotal in shaping not only content but also aesthetics. They provided insight into the impact of colour schemes, levels of content, navigation options and requirement for the design to be mobile first.
Frank have welcomed the opportunity to be involved in these important projects and the learning proves useful for developing other patient focussed projects.