A quick rundown
We designed and developed a bold, colourful website for Black Country ICB that reflects the identity of the area and the communities it serves. Using illustrations inspired by local landmarks, the site brings a strong sense of place while helping users feel connected to the organisation and its work.
Alongside the visual design, we focused heavily on usability and accessibility. Clear navigation and simple page structures make it easy for people to find what they need, whether they’re looking for services, information or organisational content. The site follows NHS accessibility guidance to ensure it works for as many users as possible, supporting inclusive access to important health information.
The result is a modern, intuitive platform that supports the ICB’s role in planning and delivering health services for over a million people across the Black Country.
Alongside the ICB site, we also delivered the wider Integrated Care System (ICS) website, creating a consistent, joined-up digital presence that reflects how partners across the region work together to improve health and care.