A quick rundown
We partnered with Berkshire and Surrey Pathology Services (BSPS) to create a modern, accessible website that reflects the scale and ambition of one of the UK's largest NHS pathology networks. The site brings together information for clinicians, GP practices, patients, partners and prospective employees within a clear, user-focused digital experience.
The site is used by almost 90 organisations, including GP practices, to order consumables.
BSPS are part of a joint venture between five NHS trusts:
- Ashford and St. Peter’s Hospitals NHS Foundation Trust
- Frimley Health NHS Foundation Trust
- Royal Berkshire NHS Foundation Trust
- Royal Surrey NHS Foundation Trust
- Surrey and Sussex Healthcare NHS Trust
A key part of the project was bringing the new BSPS brand to life online. The colourful star graphic, featured throughout the website, represents collaboration and connectivity across the network's partner trusts. Used as both a brand element and a visual device, it creates a distinctive identity while helping key content stand out across the site.
Alongside the visual refresh, we delivered a range of functionality improvements, including an extensive test directory, online consumables ordering, operational updates, careers content and intuitive navigation tailored to different audiences. The result is a website that not only reflects the professionalism of BSPS, but also makes it easier for users to quickly access the information and services they need.